Bale Breaker Brewing
Est. 2013 | Moxee, WA
Five years ago, Bale Breaker Brewing launched their first two canned offerings, Field 41 Pale Ale and Topcutter IPA. Since then, so much has changed—both with the brewery and the market. Bottomcutter and Leota Mae IPAs later joined the core canned lineup and Bale Breaker has experienced rapid growth, rocketing to become the fifth largest independent brewery in Washington state. Working closely with them since before they even had a name, it’s been a wild ride.
The original cans were successful launch into the Washington beer scene. The prominent gold began radiating from more and more coolers across the state. But as they added beers to their lineup, and shelves became increasingly crowded, it became increasingly difficult for consumers to quickly differentiate between their offerings. The state of label design also changed drastically during those first five years and it was clearly time to modernize Bale Breaker’s offerings.