Seattle Beer Week 2017

fresh off the farm | Bale Breaker Brewing

We were thrilled to design the official beer of Seattle Beer Week for the third straight year. Our client Bale Breaker Brewing had the honor of creating the contents, Fresh Off The Farm IPA, from their hop field home in Yakima Valley. We set out to create a can that would serve as the star of the week, but also fit right in with the existing Bale Breaker lineup. Their familiar field-inspired color palette is carried over, with more of a vector art approach to the graphics. Bale Breaker has a huge presence in Seattle, but reside 150 miles away. So, their being tapped for the official beer of Seattle Beer Week was noteworthy. We wanted to help bridge those miles graphically. The label’s illustrations harmoniously merge the hop fields that birthed this beer with the cityscape that would host its debut.