Dust Bowl Brewing Co.
Est. 2009 | Turlock, CA
Dust Bowl Brewing, located in Turlock, California, began in 2009 with a modest brewing system. Dust Bowl and Blindtiger have worked together for many years now as we continue to build on the foundation set a decade ago. Approaching their 10th anniversary, Dust Bowl Brewing Company and Blindtiger continued their long-standing relationship by collaborating on an updated look. Having worked closely with the Dust Bowl family since the brewery’s start in 2009 in the creation and design of the brand, we knew an update was needed to reflect the maturity the company has gained as a regional brewery and better communicate the brand story within this increasingly competitive craft-beer market and evolve the brand to support the newer ambitions and reach it now has through additional taprooms and increased distribution.
When updating the Dust Bowl brand, our goal was to make the brand more cohesive and versatile as a foundation for their continued growth. 1930's industrial vintage designs inspired the new look while maintaining the integrity of the brand story and character. Packaging updates focused on establishing a uniform look across the core line up for both new and longstanding beers. Engaging marketing campaigns and sales collateral was created to support both their internal team and distributors as we continue to push the Dust Bowl brand with new and energetic story telling.
Introducing A New Year-Round Offering
When it came time to add Peace, Love & Haze into the year-round lineup, we were excited to dig into 60s-inspired designs. We were also conscious of the challenges of using a tie dye pattern on a direct print can. Before taking final designs to print, we worked closely with color separation specialists VN Graphics to ensure the final product would match expectations. We also supplied the Dust Bowl team with plenty of event and POS collateral to fully support Peace, Love & Haze's launch.