AleSmith Brewing Co.
Est. 1995 | San Diego, CA
We began working on a rebrand with the AleSmith Brewing team ahead of their 25th anniversary. It’s no secret that AleSmith is one of the most esteemed breweries in the world and we focused on maintaining the integrity and strength their brand has amassed. The logo system has been evolved and expanded to better reflect their history and meet current and future needs. And don’t worry, that iconic anvil and pint glass aren’t going anywhere.
Over the years, AleSmith has rolled out a large number of beers. As more were released, series got hazier visually. We worked to organize the portfolio and create clear systems for current and future beer label designs.
NEW CORE CAN LOOK COMPLETE WITH SALES & MARKETING MATERIALS
We gave AleSmith's .394 Series a uniform refresh. These beers began as a collaboration with Hall of Famer Tony Gwynn and are named to honor his 1994 batting average. For can and bottle label designs, we drew plenty of inspiration from the San Diego Padres uniform archive as well as Tony's iconic batting stance.
Knowing AleSmith's affinity for collaborations, we also focused on creating a label template to keep all of these future releases consistent, no matter who the collaboration is with.
"When seeking out a creative brand agency we were looking for someone that could understand and respect our 25 year history. Oceania and the team at Blindtiger delivered in a big way. They did awesome work on our logo, typography and packaging design. Now we have world class packaging. We have seen an increase in the first year of 35% on our packaged beers and we continue to work with Blindtiger as we bring new beers to the market."
— Brandon Richards, President, AleSmith Brewing Co.