Historically the largest beer festival in the state, the Washington Brewers Festival was always run by the Washington Beer Commission. When the Washington Brewers Guild took it over in 2024, plenty of changes were in order — including the branding. We worked with them to create assets and support materials that gave the festival a more modern, exciting and inclusive look and feel.
old logo
updated and expanded logo system
Spreading the word
Participating breweries were supplied with social posts and posters to help drive traffic ticket sales from their taproom social media channels.