MYSTERS HARD SELTZER
EST. 2019 | AURORA, CO
Mysters Hard Seltzer is a new product and brand line from Dry Dock Brewing Co. They came to us to knowing that they wanted to develop a new line of seltzers as a stand-alone departure from their brewery brand. With this fast-growing market, we focused on a name and brand visuals that would be a welcome departure from the bland white cans that currently saturate the market. The process was streamlined by tackling the brand and packaging systems in parallel — giving them the tools they needed to get to market fast while communicating their new brand.
Dry Dock wanted Mysters Hard Seltzer to take on a totally new identity, unrelated to their brewery branding. They also wanted to step away from the average white sleek can with realistic fruity imagery that is populating the market right now. We developed a bright, bold and fun system that stood apart while still conveying the fruity and refreshing beverage that it is.