When Dry Dock Brewing opened their doors in 2005, there were less than a hundred breweries in Colorado. As they’ve grown and expanded, so has the market around them. During that time, the state’s brewery count has ballooned from 90 to over 400. Dry Dock recognized that it wasn’t enough to be the first brewery to open in Aurora, Colorado. They needed to continue to evolve to keep up with market landscape. They also knew that the visual brand they had established was no longer keeping up with the pace of their award-winning beer. We helped them usher in a rebrand that brought Dry Dock into the modern era while maintaining the core of who they were. The packaging refresh gave further life to each beer’s character and preserved continuity across the portfolio.