Designing the official beer of Seattle Beer Week is always an honor and we were mighty thrilled to take on that duty for the fourth time. Black Raven Brewing was chosen for the 13th year, which would be kicking off on Friday the 13th. We worked with the brewery to really push this design for such a special release and designed a full campaign to meet all of their Beer Week needs.
Sales Isn’t just good luck
We created a suite of support items that backed sales at the bar, in the store and online.