7 Seas Brewing is an innovative craft brewery making audacious, technically well-executed beers, and was the first brewery in Washington state to utilize cans, rather than bottles, to champion environmental stewardship. Blindtiger has worked with 7 Seas for several years now — first establishing a new communication strategy for the brand including master brand updates and a new illustrative look for all packaged products, and more recently, we have gone through an additional update to increase legibility and reflect a more focused core line-up in distribution.
THE EVOLUTION
2009
2015
2018
2020
Packaging Series
We created strong and consistent series to differentiate between beer series while also maintaining a bold, cohesive presence on shelves.