Craft is our Culture
Blindtiger Design is a strategic branding, design & marketing agency built for CPG food, beverage, and hospitality.
FEATURED WORK
What We Do
CAPABILITIES BUILT WITH AN END-TO-END PERSPECTIVE BECAUSE YOUR BRAND DESERVES MORE.
Partnering with emerging and established brands alike, our strategic approach targets all touch points and supports your immediate needs while planning for future opportunities.
Strategy & Consulting
Leveraging our depth of experience and real-time pulse on the industry, we offer straightforward consulting to guide your brand, navigate the market, sharpen your positioning, and plan for what's next.
- Go To Market Strategy
- Brand & Category Audits
- Marketing Audits & Research
- Growth Planning
- Brand & Product Naming
- Competitive Analysis
- Brand Architecture
- Brand Positioning
Brand Development
Creating brands with personality, we develop identities that give you a system to communicate through compelling visuals, voice and messaging and provide the foundation for brand growth.
- Logo Design & Systems
- Sub Brand Iconography & Systems
- Brand Messaging
- Brandmark Design
- Restaurant Branding
- Hand-Lettering & Custom Typography
- Style Guide & Brand Standards
- Interior Design Brand Guidelines
Packaging Systems
Developing comprehensive packaging systems that fuse inspired layouts and illustrative elements with effective communication that increases sell-through, enhances pull-through, and drives brand loyalty.
- Packaging Architecture
- Packaging Design
- Product Family Systems
- Cross-Category Systems
- Product Line Extensions
- Product Prototyping
- Illustration & Product Graphics
- Packaging Guidelines
Web & Digital
Crafting your brand’s voice online, we design websites and digital communication that functionally answer to your needs while embodying your brand personality and providing you with a digital roadmap.
- Digital Marketing & Communications
- Website Design & Development
- Email Campaigns & Newsletters
- Digital & Website Messaging
- Social Media Strategy & Guidelines
- Social Media Campaigns
- Social Media Content Production
- Social Media Video & Animation
Retail Marketing
Growing your brand reach with tools that engage beyond package through channel-targeted marketing campaigns and environmental design that brings brand personality and functionality to your space.
- Marketing & Sales Campaigns
- Point-Of-Sale & Point-Of-Purchase
- Product Sheets & Chain Pitch Decks
- Merchandise & Apparel Design
- Restaurant Marketing & Menus
- Building Signage & Wayfinding
- Trade Booth & Event Materials
- Environment & Interior Design
Who We Work With
Our breadth of experience over 20+ years of working in Food, Beverage and CPG has given us an unparalleled understanding of how to support and grow brands and products with a targeted approach tailored to your specific needs.
Categories we work with:
Clients see our work and appreciate our process:
Blindtiger brought more than just design expertise to the project but an understanding of the ever-complicated space of Craft Beer. Sure, being able to clean up our complex design with a more streamlined approach and distinct separation of Irish Death and Iron Horse Brewery was important… but having a partner that could explain the “why” was even more reassuring. In this great time of uncertainty, I find solace in knowing that I have a partner in Blindtiger Design to help us come out on the other side stronger and more refined than ever.
I wanted to compliment you on a great brand logo. Even in a very restricted format it looks so much better than our previous one. This is the most versatile and useful logo I have used in my almost 20 years of business. I can’t say how much I appreciate working with you and your team. Thank you!
We can’t say enough great things about our relationship with Blindtiger Design. Our decision to bring their design team on early in the process of starting our brewery helped us build a solid foundation and a consistent brand that continues to grow with us as our business grows. We get many compliments on our branding and know we have Blindtiger Design to thank!
When seeking out a creative brand agency, we were looking for someone that could understand and respect our 25 year history. Oceania and the team at Blindtiger delivered in a big way. They did awesome work on the rework of our logo, typography and packaging design. We now have world class packaging. We have seen an increase in the first year of 35% on our packaged beers and we will continue to work with Blindtiger as we bring new beers to the market.
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