Sonoma Springs Brewing
Est. 2008 | Sonoma, CA
Sonoma Springs Brewing has been creating award winning beers in the heart of wine country since 2008. We began working with them after an ownership change. Their original logo had gotten them through their first five years, but they needed more from their visual brand to keep up with the brewery’s growth. We updated their existing logo and expanded into a full logo system. New branding was carried over into packaging to give Sonoma Springs a strong and appearance place on the shelf.
Creating Systems
Templates for each beer series were created, giving each a strong and cohesive presence on store shelves. These templates also made it quick and easy to keep up with a high volume of beer releases.
...And Breaking Them
As the market changed, so did Sonoma Springs’ beer and packaging approach. Consumers across the country—and especially in California—demanded new, crazy and exciting. Custom illustrations were created, furthering the excitement of each new beer release.
