Nightlife Brewing Co.
Est. 2012 | Miami, FL
Nightlife Brewing Co. was founded by two locals tired of seeing craft beer exploding in other cities, but not their own. This Miami pride carried over into the storytelling of their brand, which celebrated the history of Miami. Recognizing the many—and often nefarious—characters that tell the story of the city, they began using them as inspiration for their beer releases.
In 2017, NightLife was ready to start canning their beers. Working with Blindtiger Design, they went through a complete rebrand before carrying the new designs into a packaging system. The goal was to create iconic artwork that would stand out on shelves and continue to tell the story of Miami’s history without boring their younger audience.