Muddy Boot Off-Road Wine
Est. 2012 | Clarksburg, CA
After years of bottling, Muddy Boot Wine came to us with the launch of their new canned offerings. We created can labels that still felt familiar to Muddy Boot customers, but pushed the brand in a fresh new direction. Off-Road is a fun, more versatile package than the large format bottles with artwork that encourages consumers to take these cans on an adventure. From one package form to the next, consumer interaction with a wine bottle vs a can is a completely different experience. Bottles, usually enjoyed at home whereas cans are often taken outdoors – in this case, off-road. Letting the can branding stand apart from the bottles allowed the playful look that suites the lifestyle of the can consumer.