Figueroa Mountain Brewing

EST. 2010 | Santa Ynez Valley, CA

Approaching their 6th anniversary, Figureroa Mountain and Blindtiger Design continue their long-standing relationship with an updated look for the brand. Having worked together since the brewery’s start in 2010 in the creation of the brand and original beer paintings, we knew a refresh was needed to refine the brand to reflect the maturity the company has gained as a regional brewery and reflect the changes in the increasingly competitive craft-beer market.

The new packaging features a consistent look across the FIG brand family while maintaining the distinct personality of each beer through the incorporation of the original artwork, which in many ways has become synonymous with the brand.

A Painterly Story

brushing with tradition

Hand painted artwork depicts the beautiful landscapes, history and folklore of the Santa Ynez Valley for which many of the beers are named. Rich colors and a painterly touch extend to every corner of the brand, complimenting the artistry and craft that Figueroa Mountain put into their beer.

Marketing & Sales Materials

Sell sheets that stand out

With the newly developed brand look, we created sales materials to get in front of distributors and retailers to communicate the updated brand and gain new accounts in outside markets.