Alvarado Street Brewery
Est. 2014 | Monterey, CA
Father and son brewery Alvarado Street opened in Monterey, California in May 2014 and quickly gained notoriety amongst the beer-drinking locals. The following year they took gold at GABF for their Mai Tai P.A., bringing wider attention to their project. Rapid initial success lead to adding a beer garden in Monterey as well as another production brewery and tasting room in Salinas in 2016. Alvarado Street came to us with a brand in place, ready to expand into packaging. We created a system to meet their production needs, which eventually headed in a direction neither of us anticipated.
Creating A System...
The sheer volume of beers Alvarado Street produces called for a templated solution. Producing a high volume of different beers has enough complication on its own—they didn't need to get further bogged down with the artwork for each. This plug-and-play system kept production moving forward efficiently and economically.
...And Breaking It
Recognition for Alvarado Street has continued to grow since their opening. They've taken home plenty of hardware from various beer competitions, including medals at GABF each year since their debut. They recently began a series of collaboration beers and felt like these brews warranted veering from their main packaging system. This started with a hip hop themed series of beers and there was just no going back. Now each of their highly anticipated limited releases is paired with equally unique label art.
You guys make us so goddamn happy, thank you.
— J.C. Hill, Co-Owner & Head Brewer
A Brand You Can Live With
Love for these weird labels has spread as demand for Alvarado Street's beer has exploded. This frenzied, cheeky, nostalgic, ironic and often pun-tastic approach has really resonated with the Alvarado team and they've run with it—pairing the beers with 80s themed videos, merch and much, much more. Core beers be damned, Alvarado Street continuously churns out ideas for one-off beers and their customers couldn't be happier. Together we've been able create a truly unique brand that truly fits their personality.