Alvarado Street Brewery

Alvarado Street Brewery

Est. 2014 | Monterey, CA

Father and son brewery Alvarado Street opened in Monterey, California in May 2014 and quickly gained notoriety amongst the beer-drinking locals. The following year they took gold at GABF for their Mai Tai P.A., bringing wider attention to their project. Rapid initial success lead to adding a beer garden in Monterey as well as another production brewery and tasting room in Salinas in 2016. Alvarado Street came to us with a brand in place, ready to expand into packaging. We created a system to meet their production needs, which eventually headed in a direction neither of us anticipated.

Creating A System...

The sheer volume of beers Alvarado Street produces called for a templated solution. Producing a high volume of different beers has enough complication on its own—they didn't need to get further bogged down with the artwork for each. This plug-and-play system kept production moving forward efficiently and economically.

Alvarado Street Brewery
Alvarado Street Brewery

...And Breaking It

Recognition for Alvarado Street has continued to grow since their opening. They've taken home plenty of hardware from various beer competitions, including medals at GABF each year since their debut. They recently began a series of collaboration beers and felt like these brews warranted veering from their main packaging system. This started with a hip hop themed series of beers and there was just no going back. Now each of their highly anticipated limited releases is paired with equally unique label art.

Alvarado Street Synth Axe Can
Alvarado Street Continental Drift Can
Alvarado Street Dream On Can
Alvarado Street Lazy Can
Alvarado Street Moderation Dave Can
Alvarado Street My Dad's Boat Can
Alvarado Street Prospero Pils Can
Alvarado Street Stealth Mission Can
Alvarado Street Blue 'n Guav Can
Alvarado Street Cutlass Supreme Can
Alvarado Street Sur Real Can
Alvarado Street Black Cherry Whip Can
Alvarado Street Amigos IPA Can
Alvarado Street Wave Jammer Can
Alvarado Street Countach Can
Alvarado Street DeLorean Dust Can
Alvarado Street Cold Pressed Can
Alvarado Street Chiffon Fog Can
Alvarado Street Spaced Out Can
Alvarado Street Super Rad! Can
Alvarado Street When Doves Cryo Can
Alvarado Street Anniversary Imperial Stout Can
Alvarado Street Monterey Beer Can
Alvarado Street Mangonada Can
Alvarado Street Killer Dismount Can
Alvarado Street Chiffon Fog Can
Alvarado Street Duane's World Can
Alvarado Street Hong Kong Garden
Alvarado Street Growers Can
Alvarado Street Cool Runoffs Can
Alvarado Street Cool Runoffs Can
Alvarado Street Buzz Light Can
Alvarado Street 38 Miles Can
Alvarado Street Continental Drift Can
Alvarado Street Below The Belt Can
Alvarado Street All Absolutes Can
Alvarado Street Trois Cabrones Can
Alvarado Street Raw Cuts Can
Alvarado Street A.A. Fest Can
Alvarado Street Citraveza Can
Alvarado Street Biggies Blueberry Brunch Bonanza Can
Alvarado Street Summer Summer Summer Can
Alvarado Street Can Halen
Alvarado Street Contains No Juice Can
Alvarado Street Naughty By Nectar Can
Alvarado Street Minesweeper Can
Alvarado Street Wyld Stallyns Can
Alvarado Street Toronado Thunder in Paradise Can
Alvarado Street Salad Bowl Can
Alvarado Street Back In Action Can
Alvarado Street Best Part of Waking Up Can
Alvarado Street First City Can
Alvarado Street Bubble Bath Can
Alvarado Street CY2017 Sim Ama Can
Alvarado Street Double Cone IPA Can
Alvarado Street Faith No S'More Can
Alvarado Street Blue 'N Gold Can
Alvarado Street Froth Bit IPA Can
Alvarado Street Hazing Saddles Can
Alvarado Street Layers Can
Alvarado Street Hopres Ski Double IPA Can
Alvarado Street Hopres Ski Double IPA Can
Alvarado Street Hopres Ski Double IPA Can
Alvarado Street Hopres Ski Double IPA Can
Alvarado Street Lloyd Christmas Can
Alvarado Street Lloyd Christmas Can
Alvarado Street Local Shred Red Can
Alvarado Street No Doy Can
Alvarado Street Playa del Dauv Can
Alvarado Street Rack It Can
Alvarado Street Red, Ripe Strawberry Can
Alvarado Street Salute Your Schwartz Can
Alvarado Street Single Cone Can
Alvarado Street Slice Joint Can
Alvarado Street Sunny Hours Can
Alvarado Street Tomahawp Double IPA Can
Alvarado Street Toucan Touch This Can
Alvarado Street Triple Haole Punch Can
Alvarado Street Yeast of Burden Can
Alvarado Street Mai Tai PA Can
Alvarado Street Mai Tai PA Can
Alvarado Street Motor Oil No. 1 Can
Alvarado Street Motor Oil No. 2 Can
Alvarado Street No Biggie Can
Alvarado Street Biggies Boysenberry Brunch Bonanza Can
Alvarado Street Halftime Treat Can
Alvarado Street Haole Punch Vanilla Can
Alvarado Street Haze of Our Lives Can
Alvarado Street Juice Cruz Can
Alvarado Street Strata Can
Alvarado Street Logical Step Can
Alvarado Street #margtime Can
Alvarado Street My Dad's Boat Can
Alvarado Street Nelson Baby Can
Alvarado Street Passionfruit Mai Tai Can
Alvarado Street Sorbae Can

You guys make us so goddamn happy, thank you.

— J.C. Hill, Co-Owner & Head Brewer

A Brand You Can Live With

Love for these weird labels has spread as demand for Alvarado Street's beer has exploded. This frenzied, cheeky, nostalgic, ironic and often pun-tastic approach has really resonated with the Alvarado team and they've run with it—pairing the beers with 80s themed videos, merch and much, much more. Core beers be damned, Alvarado Street continuously churns out ideas for one-off beers and their customers couldn't be happier. Together we've been able create a truly unique brand that truly fits their personality.

Toucan Touch This Instagram
Alvarado Street Wave Jammer
Alvarado Street Naughty by Nectar

Instagram photos and video courtesy of Alvarado Street.

Alvarado Street Brewery