Stoup Brewing

Est. 2013 | Seattle, WA

We began working Stoup Brewing when things were ramping up on all fronts. They were gearing up to open a second location, launch their own distribution and packaging more beers than they ever anticipated.

Stoup was in the process of opening a second location in Kenmore, so having the Ballard bridge on their logo didn’t work anymore. We simplified the master logo and created a system that worked for these and any future locations.

Like many breweries, Covid caused Stoup Brewing to really ramp up the number of beers they were packaging. But they didn’t have the systems in place for such high volumes. Each new label was a headache that they just didn’t have time for. We created a label template and illustration style that streamlined the process and gave the brand more cohesiveness and personality.