Sprezza

Est. 2018 | Seattle, WA

Partnering with Italy’s Mancino Vermouth, the founders of Scrappy’s Bitters and Half-Seas Sparkling Cocktails have launched a line of canned vermouth cocktails. The name comes from the Italian word “Sprezzatura,” used to describe someone who is effortlessly cool. We created a brand as clean and effervescent as the liquid built for success in both the American and Italian markets.

A label system was created for 250ml cans that would be a more approachable way for consumers to get into the often stodgy vermouth market. Bianco and Rosso represent the first releases, establishing a packaging system that will easily adapt to future offerings.