Vintage, warm and tactile describe Old Stove Brewing’s classic aesthetic. The brand is built on the era, materials and design of the brilliant Kalamazoo Stove, an Americana icon. Splashes of early 20th century advertising give the brand applications a quirky, approachable persona while evoking old world, industrial nostalgia.
We created the initial brand to fit their downtown taproom. Environmental application and crowlers were the immediate focus, but brands always need to grow and adapt. We helped the brand scale as they soon moved into a much larger facility, added two more, and expanded into more packaging.
Pivot to Package
Covid struck and breweries pivoted. Old Stove Brewing rushed to get cans to market and into customers’ hands. We created templated solutions that could keep up with the velocity that the beers were getting produced.