DynaBoost
Yakima Chief Hops | Yakima, WA
Soon after teasing out their YCH 702 hop extract, it was clear that this product was here to stay. This flowable checks a lot of boxes for brewers, elevating hop aroma and increasing efficiency. Ready to graduate from the trial stages, it needed a name and brand suitable of this brewing wizardry. We created a brand that spoke to their target audience and separated itself from the competition.
HyperBoost
Following the launch of DynaBoost™, we conjured up more magic with Yakima Chief Hops for YCH 701’s graduation from its trial phase. Now known as HyperBoost™, this concentrated hop oil conjurs cold-side sorcery across several hop varieties.
Our work wasn’t done after naming and branding HyperBoost™. To ensure success in market, the product needed to be supported across all touchpoints. We created web banners, social media posts, print ads and packaging for a full product launch.
Spreading the word
Passionate beer drinkers are just as excited about product innovation as the breweries that use them. To bring HyperBoost™ awareness to consumers, we armed breweries with an array of assets and packaging templates to support their HyperBoost-ed beers.
