day dreamer
field day brewing | North Liberty, Iowa
Not long after opening their doors, Field Day Brewing was ready to expand their brand family. Seeing developing trends, listening to their consumers and navigating state regulations led to their THC seltzer brand, Day Dreamer.
With retail being a primary focus for this product, we created a brand that could stand on its own outside of the brewery.
For a relatively new product to the local market, clearly communicating the contents and strengths was a key part of the packaging design. They were launching with three flavors at three different strengths, each providing a different experience. We built out a system that differentiated each and can grow with the brand.
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