Black Raven Brewing

est. 2009 | Redmond, WA

Black Raven’s beer is inspired by a mix of old-world styles and northwest flavor, creating original beers that have become wildly popular in the region. We’ve worked with the brewery since their start on projects large and small. We have built, and evolved their packaged portfolio, providing their sales team with the tools to push into wider distribution.

Working with Black Raven since their beginning, we’ve helped them evolve over the years as their company and the market have changed. While designs and packaging hierarchy have changed, their storytelling has remained a constant. In 2023, we helped them refresh their brand identity & packaging systems, which resulted in record sales growth and a newfound excitement for the well-established brewery.

While the old branding relied heavily on a singular raven illustration, the updated brand incorporates multiple custom lettering marks and a new raven illustration designed to be adaptable to a variety of uses.

The updated core beer packaging system features bold color floods, custom illustrations, and a large, clear read of both the primary brand mark and beer name and style. In addition to updates to the core, we established unique visual identities for other packaging systems within Black Raven’s portfolio.